Social Media Content
Content with a through line, not random posts.
Planning, calendar and publishing. Every piece has a role in the journey, from first contact to the buying decision. You approve, we publish.
Calendar locked before the month starts
- Attract reaches people who don't know you yet
- Explain clears up the doubt that holds them back
- Prove shows clients and results
- Convert asks for the action
What it's costing you today.
Posting without consistency
Three posts in one week, none in the next four. The profile never sticks in anyone's memory.
Every post is about something else
Without a through line, the content doesn't lead anyone anywhere. It's entertainment, not a path to purchase.
Comments with no reply
The most interested person on your profile is the one who commented. If nobody replies, they go find someone who does.
It eats up your time
Good content takes routine, range and tools. It's a team's job, not something to squeeze in between customers.
What's included.
Scope in writing before we start. Anything not listed here gets agreed separately. It won't show up as a surprise on the invoice.
- 01Planning with the month's topics set before the month begins
- 02Editorial calendar with the date and time of every post
- 03Pieces designed in your brand identity
- 04Captions written for your audience, not for the platform
- 05Posts scheduled and checked
- 06Replies to comments and messages within the agreed scope
- 07Monthly report on what happened and what changes next month
What we'll need from you.
Each step says how much of your time it takes. That's usually what holds things up, not our side.
- 1 form
Onboarding
Brand briefing: what you sell, who buys, how you talk, what must never appear. This is where the through line comes from.
- 4 pillars
Through line
We set the content pillars and the role of each one: attract, explain, prove, convert.
- 1 approval per month
Calendar
You get the whole month to approve at once. No approving piece by piece, no last-minute rush.
- 1 monthly report
Publishing and reporting
We publish, reply and measure. At the end of the month, the report says what to repeat and what to cut.
How your video gets made.
The content that works best is the content most people put off. We write it, shoot it with you, edit it and publish it.
- 01
Script
Topics come from what your customers ask, not from what's trending. Each video answers a real question and ends by leading somewhere.
1 script per video, approved before shooting
- 02
Shoot
We shoot with you, at your office or your store. No studio, no extras: the person talking is the person who knows the subject.
Several videos in a single day
- 03
Editing
Cuts, captions, titles and music. Captions aren't decoration: most people watch with the sound off.
Captions on 100% of videos
- 04
Publishing
It goes on the calendar, you approve it, and we publish on the agreed day and time. Then comes the report on how it performed.
Your approval before it goes live
Videos published on their profiles.
Click and the original post opens on Instagram.
Videos produced by Prospectando and published on each client's profile. Clicking opens the original post on Instagram.
Want to know if Social Media Content fits your case?
The review is free and ends with a written proposal, with scope and price.
Who it's for.
Three situations where this service is the right answer. And one where it isn't.
People who post when they find the time
The profile exists, has followers, and goes quiet for three weeks. What's missing is a calendar and someone responsible for it.
People who need authority
A technical or high-ticket service, where customers do research before asking for a quote. Content is what makes them arrive already trusting you.
People who want content that sells
Tired of pretty posts that get likes and no conversations. Every piece here has a role in the journey to a quote.
Not forAnyone who wants to go viral. We work with consistency and topics tied to what you sell, and that brings sales, not overnight fame.
In our clients' words.
With name, company and title. No anonymous praise.
Prospectando's attention and availability were key to the success of this work.
Translated from Portuguese.
Givago Martins BV Garantia Organized and clear from start to finish. I always knew where the work stood.
Translated from Portuguese.
Humberto Reck MAG Seguros Their ability to turn ideas into creative, high-impact campaigns is truly impressive.
Translated from Portuguese.
André Santana Imóveis Disant
Questions about this service.
Do you create the pieces or just post what I send?
We create them. Design, caption and scheduling. You approve the calendar, you don't take part in producing each piece.
Who replies to comments and messages?
We reply to questions about the content and forward sales opportunities to you. What we can answer on our own is agreed during onboarding.
Do I need to be on camera?
It's not required, but it helps. You can build authority with faceless content, it just takes longer to earn trust.
Which platforms do you work on?
Wherever your customers are. For most of the businesses we work with that means Instagram, and sometimes LinkedIn. Being on every platform is the fastest way to be good on none of them.
Can I pause?
Yes. Just know that content builds up over time: stopping for two months doesn't reset everything, but getting back up to speed takes work.
Get a review for Social Media Content.
We look at what your business already has online and send back, in writing, what would make a difference first. No cost and no meeting required.
- No meeting required to get the review
- Proposal with scope and price, in writing
- Accounts and data stay in your company's name
Rather talk now? Message us on WhatsApp