Google Ads
Show up at the exact moment people are searching.
Google Ads only. Campaigns built and tuned for people who have already typed what you sell, with no budget burned on people who won't buy.
Every dollar tracked as if it were ours
The paid spot sits above the organic results because the buying intent is already in what the person typed. It's the shortest path from budget to quote, and you pay for the click, not the impression.
What it's costing you today.
Campaign on autopilot
Set up once and forgotten. It keeps spending, it just stopped getting better.
Clicks from people who don't buy
Without negative keywords and targeting, you pay for searches from the curious, from competitors and from job seekers.
The ad leads to the wrong place
A good ad with a bad page is money down the drain. Someone who clicked looking for one thing and landed on the home page leaves.
Nobody knows what worked
Without measured conversions, there's no optimization. There's just opinion on where to spend more.
What's included.
Scope in writing before we start. Anything not listed here gets agreed separately. It won't show up as a surprise on the invoice.
- 01Research into the words your customers actually type
- 02Campaign structure by buying intent, not by product
- 03Negative keyword list maintained every week
- 04Ads written and tested in variations
- 05Conversions set up: form, WhatsApp and phone calls
- 06Landing page assessed, and adjusted when that's where the problem is
- 07Report with what was spent, what came in and what changes
What we'll need from you.
Each step says how much of your time it takes. That's usually what holds things up, not our side.
- 1 account review
Assessment
We look at your current account, if there is one. Budget, history, what's been tested and what's never been measured.
- Prerequisite
Tracking before ads
Analytics and conversions installed and checked first. Advertising without measuring is paying to learn nothing.
- Budget set by you
Structure and launch
Campaigns built by intent, ads written, budget allocated. The account ramps up under control, not all at once.
- Weekly review
Ongoing tuning
Search terms reviewed, negatives added, bids corrected, creatives swapped. This is where the campaign gets better.
Want to know if Google Ads fits your case?
The review is free and ends with a written proposal, with scope and price.
Who it's for.
Three situations where this service is the right answer. And one where it isn't.
Businesses selling what people search for
A product or service people type into Google when they need it. If there are searches, there's a campaign.
Businesses that need quote requests now
Ads show up the same day. It's the fastest of the four, and the only one where the tap turns on right away.
Businesses already advertising without knowing the return
The account spends every month and nobody can explain what brought in customers. Here, every dollar tracked has a recorded destination.
Not forBusinesses with a budget smaller than what a click costs in their own industry. In the initial review we tell you when it doesn't make sense, and we tell you before you spend.
In our clients' words.
With name, company and title. No anonymous praise.
Prospectando's attention and availability were key to the success of this work.
Translated from Portuguese.
Givago Martins BV Garantia Organized and clear from start to finish. I always knew where the work stood.
Translated from Portuguese.
Humberto Reck MAG Seguros Their ability to turn ideas into creative, high-impact campaigns is truly impressive.
Translated from Portuguese.
André Santana Imóveis Disant
Questions about this service.
Why only Google Ads and not social media ads?
Because the two solve different problems and we'd rather do one well. On Google, people have already said what they want; the buying intent is in the search term itself. It's the shortest path from budget to quote.
What's the minimum budget?
It depends on what you sell and how much a click costs in your industry. In the initial review we tell you what budget makes sense for your case, and we also tell you when it makes no sense at all.
How long until I see results?
Ads show up the same day. Steady results are another story: the first few weeks are for the campaign to learn from real data. Anyone who promises predictability in week one is selling luck.
Is the ad spend included?
No. You pay the ad spend directly to Google, in your own account. Management is our service. Your account, your data, your history: if we ever part ways, none of it leaves with the agency.
Do you guarantee first place?
No, and be wary of anyone who does. Position depends on the bid, the quality of the ad and the landing page, and it changes with every auction. What we can guarantee is method and transparency about what was done.
Get a review for Google Ads.
We look at what your business already has online and send back, in writing, what would make a difference first. No cost and no meeting required.
- No meeting required to get the review
- Proposal with scope and price, in writing
- Accounts and data stay in your company's name
Rather talk now? Message us on WhatsApp